Leading Soho postproduction company Lip Sync Post is saving time across the board, following the installation of ContentAgent from ROOT6 Technology. At Lip Sync, ContentAgent ensures that TV spots and promos, originated by the company’s creative agency in Dean Street and onlined at its Wardour St post production facility, may be batch encoded in MPEG, QuickTime and WM9 formats before distribution for review and approval worldwide.
With simultaneous multi-format encoding, ContentAgent streamlines workflow and provides considerable time savings.
“It’s effectively a real-time device,” maintains Lip Sync’s Head of VT Rick White, ”and it also means, for example, that we no longer have to hassle graphics to render out files for distribution. This is now taken care of in the machine room by ContentAgent. Control is via a compact and convenient touch screen. The user interface includes job sequence templates and is impressive in its simplicity.”
In another ContentAgent application, the post house mixes music stings for the ‘Smash Hits!’ TV channel for video supplied on disc, and returns to the client via ftp as MPEG files with the added soundtrack for approval.
ContentAgent features SDI video in and out, providing considerably increased flexibility in postproduction applications. An integral DVD burner enables selected files to be copied without the need for authoring.
“We’re one of the first UK facilities to be using ContentAgent,” concludes White. “So far we’ve found it to be an extremely effective machine room tool for improving productivity in day to day operations."