- Sales
- Support
BBH, Campaign’s Advertising Agency of the Year 2005, has its UK headquarters in Soho’s Kingly Street. Among many on-site resources, BBH has a TV facilities department, which comprises two Avid-based edit suites and Final Cut Pro and Avid Xpress desktop systems. The suites are used mainly for the post-production of corporate work for agency clients, the creation of material for pitching, and the occasional re-versioning of TV spots.
Most of the work has traditionally been sourced from and output to tape, but the last 18 months has seen a pronounced increase in file-based material and an increasing demand for output to interactive DVD.
BBH’s Head of TV Facilities David Cones takes up the story. “We were looking for a neat way of importing and transcoding material, primarily for creating reels and for DVD creation. We needed to be able to import from various sources including our own network, from ftp sites and from the online review and approval service operated by BEAM.TV.
“We got to hear about ContentAgent and had a couple of demos from ROOT6 Technology. It seemed the perfect system for our needs so we installed it in December last year and had it up and running in January.
“As every transcode we do is a billable item, we can easily calculate the return on investment and ContentAgent had paid for itself within five months. It’s easy to use, and setting up templates for repetitive tasks is straightforward; we’ve created some here for logging and batch digitising. We work mainly in MPEG and QuickTime formats here, but a useful feature of the system is that you can combine as many different formats as you want within a reel.
“A big plus for us is the ease of DVD creation. No authoring experience is required and the navigation system can be personalised for individual clients with the burn-in logo and titling facilities.”
Marcus Hume-Humphreys, MD of ROOT6 Technology said, “It’s very encouraging when our customers report such a quick return on investment. In addition to agencies, this is also proving the case in the production and post-production sectors where the system’s ability to pay for itself quickly has been an important factor in its success.”